This brand guideline was created in 2021 for internal use within Maven’s team.
The objective was not a full rebrand, but a refinement and polishing of existing visual assets. A simple and clear brand system was developed to bring consistency across digital materials, internal documents, and marketing communication.
Development of the Maven logo system and visual foundation.
Includes logo variations, color palette, and clear usage rules to maintain consistency across all applications.
Definition of the brand typography system.
Clear hierarchy, digital readability, and structured text styles for web and print materials.
Creation of branded templates for presentations and internal communication.
Designed to help teams work efficiently while keeping a consistent visual standard.
Visual direction for animated explainers and platform demonstrations.
Motion guidelines ensure consistency across video and digital content.
Design of brochures, checklists, and promotional materials.
All assets follow the established brand system to ensure visual alignment across channels.
A scalable brand system built to support Maven’s growth and communication needs.
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